Kimia Sadeghi

Tehran, Iran | kimia.sadeghi.design@email.com | +98 912 000 0003 | linkedin.com/in/kimia-sadeghi | kimiasadeghi.design

SUMMARY

Product designer with 6 years of experience across ride-hailing and e-commerce products used by millions daily. Led the checkout redesign that raised completion 18%, and built a design system that cut design-to-development handoff time in half. Strong research habit: 200+ moderated sessions run to date.

SKILLS

• Design: interaction design, design systems, accessibility (WCAG 2.1), responsive and native patterns
• Research: usability testing, moderated interviews, surveys, funnel and heatmap analysis
• Tools: Figma (advanced, tokens and variables), FigJam, Maze, Hotjar, Jira, basic HTML/CSS
• Collaboration: design critique facilitation, PM and engineering pairing, mentoring

EXPERIENCE

Senior Product Designer — Tapsi, Tehran | 2022 – Present

• Led end-to-end redesign of the ride-booking flow for 2M daily users, cutting time-to-request 24% and support tickets about pickup confusion 31%.
• Built and governed a cross-platform design system (140+ components, tokenized theming), halving average handoff time and reducing UI defects 27%.
• Ran 90+ usability sessions across six research cycles; findings redirected two quarterly bets before engineering investment.
• Mentored two mid-level designers; both promoted within a year.

Product Designer — Digikala, Tehran | 2019 – 2022

• Redesigned checkout and payment flows, raising completion rate 18% and recovering an estimated USD 2M in annual gross merchandise value.
• Shipped an accessibility pass across core purchase journeys, bringing 40 key screens to WCAG 2.1 AA.
• Partnered with data analysts to build a funnel dashboard that made drop-off review a weekly team ritual.

EDUCATION

B.A. Industrial Design — University of Tehran, College of Fine Arts | 2014 – 2018

CERTIFICATIONS

• Nielsen Norman Group: Interaction Design Specialty
• Google UX Design Professional Certificate